iA (Information Architects) is a famous international user experience design agency. Its website provide resources and updates on good web/information design practices.
Information design and user experience are not only keys for a successful campaign, it also improve the organization works and logistics. Thinking about filling a form that just hurt your eyes, use fancy icons that make no sense at all, texts in very bad fonts, these will just slow down and introduce errors to your works.
So think about information architecture. Offline and online.
